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All businesses are now a days struggling to get their websites on the first page of search engines. Therefore, they are trying to learn how to make best use of search engine optimisation techniques. As a search engine optimisation consultant, SysComm has put together 10 best techniques to include in your search engine marketing strategy to improve your site's optimisation.

On-page optimisation refers to the techniques used by a search engine optimisation consultants to maximise the performance of a website in the search engines for targeted keywords related to the on-page content. Keyword efforts require doing research to choose your keywords and strategically place them throughout a website.

Just as on-page optimisation, the purpose of off-page optimisation is to increase the performance of a website in the search engines for targeted keywords related to the on-page content. However, the tactics used by off-page optimisation refer to including your keywords in off-page direct-links. Briefly, it refers getting backlinks to your sites that will help your site get high rankings in the search engines.

On-Page Search Engine Optimisation

1. Create unique, accurate Meta Tags specially page title -

The page title is one of the most important on-page aspects of search engine optimisation! Every page of your site should have its very own unique title that includes main keywords for that page. Keeping mind the search engine guidelines we suggest you to keep the title description under 70 words. Make sure you description tag has its unique content and concise description is below 140 characters. Search engines might use the 'description' meta tag as part of your page in the search.

2. Make use of H1 –H3 tags Keywords:

For achieving good search engine optimisation results, these are of great importance for on-page SEO. It is advisable to place your keywords in the headings of your content in a priority fashion. H1 gets higher priority than H2. So make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

3. Improve the structure of your URLs:

For good search engine optimisation of your site, having search engine friendly URLs is highly recommended. According to Google guidelines, these bring better crawling. Try to include your targeted keywords in the URLs. Also, remember that all of your important pages should be short and static URLs.

4. Keyword Density should not exceed 2-5%

Although using keywords in the content of your site is very important, try not to repeat keywords just for search engine robots. Keep the keyword density between 2-5% percent, instead of repeating a keyword try to simply use alternative terms that describe the same concept. Exceeding keyword density might lead to your site being banned from search engines. Try not to focus on the keywords, rather work on the quality content!

5. Use Alt Text for Image Optimisation:

Since Images are very important from a search engine optimisation perspective, they need to be optimised properly as well. If you want to know more tips on improving your images, read here.

Off- page Search Engine Optimisation

1. Article Distribution:

Submitting articles to dedicated websites can be a great technique for off-page search engine optimisation! It can bring a huge traffic from new and unique visitors to your website. This tactic is both inexpensive and effective from a search engine marketing perspective. It promotes your website and builds one-way links of great quality.

2. Social Networking and Bookmarking :

In today's scenario as part of your search engine marketing strategy it is important to create your presence on important social networks by creating twitter profile, Facebook Fan page, Youtube channel, Linkedin profile and others. Strong presence on social networks can bring you the benefit of more exposure, new opportunities and increased sales. Adding your website content to social bookmarking sites will help people find it easily and bring the backlinks to the site. The most commonly used social bookmarking sites are: Delicious, Digg, Stumble Upon, Reddit. Furthermore, from a purely internet marketing perspective, it can drive traffic significantly!

3. Submissions and Link Building –

Submitting your site in important directories will help in getting ranks on search engines. Submissions on regional and product specific directories and search engines will boost quality traffic to the site. As part of creating your offline search engine optimisation strategy, it is very important to make a good plan for your Link building campaign. These can all build you great keyword rich backlinks to your website. Ethical link building campaign can generate lots of quality traffic to website and is considered one the most important online marketing strategy for offline search engine optimisation.

4. Blog Commenting:

Participating in conversations on industry specific blogs and interesting online discussions not only helps in creating your presence on internet and managing your reputation online but it also brings quality links back to your site. Try to identify popular blogs relevant to your site and engage in the conversation. Leaving a comment on a blog can result in a relevant link to the website. Read more about the importance of blog commenting here.

5. Create a themed blog

Launch your own blog, its easy and free if you use Wordpress.com or Blogger.com It's a great way to keep content fresh and engage your loyal customers. Use widgets on your blog to show your social presence, it will help in making your loyal site visitor to become your Fan on Facebook and they can follow you on Twitter and other networks. Blog can bring loads of keyword rich links back to your site.

If you have used on-page and off-page SEO techniques in your online marketing strategy or have any questions for us related to search engine marketing and search engine optimisation, we would love to hear your thoughts!



[ source: sooperarticles.com ]
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